Orphan Market PlanningMarket Research NPP
Our client required a comprehensive US orphan/ultra-orphan market planning and development for a first-in-class CNS molecule.
- Research to establish true addressable market
- Establish and refine market adoption assumptions/forecast
- Refined cost estimates for specialty distribution and patient assistance program
Commercial input on Ph 3 protocol design and value of various clinical trial scenarios and outcomes
Market planning and development
- Creation of commercial market development and launch plan
- Thought leader development
- Advocacy group relationships
Distribution strategic planning –
- Outline various US distribution options
- Match distribution options with unique product and market characteristics
- Facilitate selection of best distribution technical specialists
Creating our client’s first commercial strategic plan combined with market development, advocacy and thought leader outreach activities laid the foundation for a successful launch.